Social Media
Marketing Assistant- Parks and Recreation
Click images to open Instagram and view videos.
These reels aimed to show what Grapevine Parks and Recreation offers for the community. The first two reels promote activities for youth by showcasing the facilities that would be used for youth swim lessons and spring break camp. The last two reels show how lively the staff at the recreation center are and how they engage and uplift all community members. By using diverse shots and fitting music, these posts became some of the most liked during my time with the city.
Social Media Intern- Department of English
Video Series: February Fridays
This weekly, month-long project was ideated to showcase different groups of people in the Department of English at UTA. This trend has speakers say “We’re __(whatever they are identifying as for the video)___… of course we _________.” The “we” is followed by an inside joke, common misconception, or sarcastic remark to create a humorous video and build connections by viewers who are a part of the Department.As the start of the series, this video was meant to draw an audience by catering to the general “English major experience.”
The next two videos focused on subsets of the department, the minor offerings, which were a little more specified. This last video ended the series by showcasing what represents the Department of English best: the professors! This video project is the highest liked post made in the history of UTA English’s social media accounts.
I used the CapCut mobile app as a video editor to reduce noise, edit and thread the clips together, and add captions. I made this be my first project in the semester to get people’s attention early on for upcoming posts later on in the semester. Each video was posted every Friday of February because, according to audience analytics and research, Friday is when less people are busy and on social media more frequently.
Click images to open Instagram.
Video One:
"We're English Majors"
Video Two:
"We're Sound Studies
and Creative Writing
Minors"
Video Three:
"We're Technical Writing
and English Minors"
Video Four:
"We're English Professors"
Video: A Day in My Life
This post showed non-English students what a typical day looks like. This video gave alumni the opportunity to reminisce about their college life, and gave current students relatable content. This post was also personalized (not standard Department updates), so the uniqueness of the post also increased engagement.
Click image to open Instagram.
Instagram Stories
These two featured highlights engaged audiences throughout the day and allowed the UTA Department of English to build a voice. It was a nice way for followers to interact, ask questions, and share feelings, which in turn boosted visibility.
Ask Me!
Earth Week
pink flowers with instagram question prompt asking viewers their favorite thing about nature
pink flowers with instagram question prompt asking viewers their favorite thing about nature
Posts Created
Below are posts and flyers designed to promote professor workshops and upcoming courses.
Workshop Promotion
Workshop Promotion II
